Top 5 Paid Successful Social Media Hacks
If you have not included paid social media hacks in your digital marketing strategy it means you do not understand the importance of it. The amount of time people spend on social networking sites like Facebook and Twitter that if you are not promoting on them then you are seriously missing out something very crucial.
In this post we will be discussing the top 5 best paid social media hacks that are trusted to be successful in advertising your product or service. Lets start.
1 . Quality Score in Facebook and Twitter Ads
Quality score is as important to Facebook and Twitter as it is a familiar metric to Adwords and Bing Ads advertisers. Quality score is known as Relevance score on Facebook. Facebook calculates this score based on how engaging your ads are. If your ads are engaging enough you will get better relevance score. On Twitter Quality score is calculated by Relevance, Resonance and Recency. Therefore it is equally important that you focus on Quality score of Facebook and Twitter.
2. Tweet Often, but promote only the best stuff
Some advertisers are tempted to promote a wide range of content on social media and tend to mix it up. This lowers the chances of promotion of your very best content that should actually be worth paying for. By best we mean the stuff that is performing the best, not good, nor great but the very best.
3. Leverage the Power of Keyword Targeting and Hashtags
Facebook does not provide keyword targeting options and so this hack is not meant for Facebook advertisers. Twitter is however the goldmine for keyword targeting. Keyword targeting on Google and social are however different. On Google keyword targeting are more rigid and blunt. Hashtags on the other hand is ridiculously powerful for Twitter advertisers. They speak of higher user engagement and is easier to target its audience by relevant topics.
4. Increase Commercial Intent using In-market segments
Facebook has partnered with data brokers that provides information about advertisers' purchase history. By doing this advertisers can target its potential audiences based on the things they have purchased or places they have been to. The same things can be done on Twitter too.
5. Free Clicks
Suppose you pay to promote a tweet. You are more likely to get at least one engagement with that tweet for your money. However, when one of your follower retweets, replies, or favorites that tweet, it then shows up in their timelines which greatly expands the number of impressions it receives that too completely free.
