Top 4 Most Important Trends for SEO in 2015
Google is now better able to compensate high-quality web content that is appropriate to a search query and less reliant on conventional alerts such as keywords. Below are four key SEO lessons. Lets have a look at them
Complete content is more important than ever
Higher-ranking pages usually have more terms and are better able to give visitors the details they are looking for by covering subjects more extensively, as well as being simpler to study and comprehend. The average word count on pages in the top 10 search results has increased by around a quarter since last year.
User experience influences search rankings
Websites that rank higher tend to be better structured and tend to offer a more user-friendly experience which means that there is a correlation between the search rankings and responsive design.
Technical marketing is a primary need for high rankings
Technical aspects, such as having a headline tag in a Web page's actual resource rule, and having pages that are fast to fill, are conventional specifications that almost all pages in the top 30 results fulfill.
Keywords are becoming progressively obsolete
The connection between keywords and great search rankings has reduced across the board. More and more high-ranking websites are not using the corresponding focus on keyword and key phrase in the body, information, or hyperlinks. Sites are also using keywords less in URLs themselves, with only 6% doing so in the 2015 study.
The aim of this study is to see what key factors are common in some of the highest ranking web pages.
