5 Easy and Smart Ways to Use Google Alerts

Most marketers and website owners are already familiar with Google Alerts because it is a great tool. Alerts are simple to use as well as they are more powerful and flexible than many people realize. Google Alerts can be used in a many other ways surprisingly that will go beyond just monitoring mentions of your brand with just a little imagination.

Here are some of the ways:

Detect Plagiarism

If your content is found to be scraped or plagiarized it can hurt your traffic. You can use alerts by setting them up for key phrases for each piece of content which will help you find content thieves more quickly and get those DMCA wheels turning before damage is done.

News headline alerts

Limit the results from the newspapers which will make sure that you don’t miss important stories without having to go through pages of less newsworthy mentions.

Update from your favorite authors

Track the work of your favorite author who tends to write a lot of guests posts. Google Alerts can be a great way to do this and you can follow what they write. You just have to create an alert on their name and add optional keywords to cover the topics you are interested in.

Weekly roundup posts

Everybody loves weekly roundups. Organizing these can be done efficiently by the weekly update feature of Google Alerts. Just set up alerts to cover the keywords and news sources that you want to cover and they’ll give you a weekly email of round up topics to consider.