Check Out How These B2B Landing Pages Were Transformed
Three real life scenarios where the website's landing page was improved.
If B2B and B2C are compared together, then it is altogether a different ball game. B2B deals with factors like complicated purchase deals, lengthier lead times and a different approach towards content.
It is not the case that the standard practices will be applicable to your landing page always. Every case is different and depends on a lot of factors.
We will see over here three cases of B2B landing pages and how they were improved:
1. Expected Results In spite of Having too Many CTAs:
This particular landing page had a number of call to actions. As per the best practice, this is not actually recommended. But this client asked for three of them namely request a demo, contact us and free demo. The client was advised to focus on top two CTAs only and focus on the easy form. Client finally agreed and implemented the same. The result leads rose by 200% that too in one week itself.
The conclusion is standard practices do not always work. Testing is important to achieve more clarity.
2.Phone Number was Swapped for Social Media Icons:
This is an interesting case where the client removed the company's phone number from the top corner of the landing page to accommodate social media icons. However, his social media setup was not ready at that time. Therefore there was a chance that the users would be navigated away from the site and the aim would fail. It was better having the phone number at that time.
One must understand why they came to a particular decision, logically.
3.Absence of Trust Signals on Landing Page:
Trust signals are a must for the landing pages. This is what standard practices say. But before moving ahead you should know what users want after they visit the landing page. Take your decision accordingly.
Certain questions like what does the user want to see after they come on to the landing page? Need to be answered before proceeding.
