9 Successful Digital Marketing Strategy You Need To Adopt, Now!
Although many of us believe that a digital marketing strategy is very important for taking advantage of the growing opportunities from digital marketing, SEO tutorials have noticed that many companies do not have a digital marketing strategy!
If you are still not aware of this campaign and want to chalk out your strategy now, or if you simply want to improve your strategy, follow the list below to adapt the marketing campaign in order to make it work and succeed in it as well.
1. Expanding your keywords
Every marketing campaign needs effective keyword research and targeting. This is to make sure the right people find your brand online. So what you need to do is easy. Perform a review of your current keyword-base. Tools such as Long Tail Pro allow you to find the most effective keywords.
2. Performing an SEO Audit
An SEO Audit needs an adaptive approach that will be updated every 6-8 months. Optimise your site, such as on-page elements for better rankings. Webpage FX will give you a free SEO Audit.
3. Customer Research
You need to establish a lead scoring system and perform data-driven marketing. Conduct surveys and find qualified survey takers fast to gather important customer data because you must know about your customers!
4. Updating your lead scoring system
Optimise your lead scoring system by controlling movement of leads down the sales funnel. CRM tools should be based on your specific needs. You can use Sales & Marketing teams to optimise conversions adding a personal touch to your conversions.
5. Launch a retargeting campaign
Sometimes it takes more than one try to capture a lead. Don't let your potential customers go down the drain; retarget your campaign with paid ads.
6. Perform split tests with paid search ads
Paid Ads are difficult to nail on your first try. So there are different tests and techniques to make sure you get it done effectively. You can perform A/B testing. Tools like, Unbounce, Google Analytics, Convert and Optimizely allows you to test the effectiveness of various ad elements.
7. Social Media Presence
Social Media has been on the rise since 2012. Use analytics tools that will gather important data from various platforms so you know what type of content your users prefer.
8. Social Media Advertising
Consider social media advertising it converts well if carried out properly.
9. Tweak your Email marketing
If you are steadily losing email subscribers, you should update your acquisition strategies and possibly the content you send them. Use tools like Outbound Engine and mixpanel for marketing optimisation.
There are a lot of tutorials on digital marketing campaign which will help SEO in the long run.
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