12 Ways To Plan Your Content Marketing Strategy For 2016
We have already stepped into an exciting year as far as content goes. As technology brings changes in how users consume content, publishers also need to creatively adapt to these trends. In this SEO tutorial, we will take you through the trends in content marketing to help you plan your 2016 budget.
1. Algorithms to generate content
A paradigm shift in content generation is expected in 2016. Introduction of Artificial Intelligence in content can be the game changer.
2. New publishing options in social media
Instant articles by Facebook now helps publishers get more visibility to content as compared to their native publishing platforms.
3. Fringe social hubs
Bigger brands will now be skeptical to publish content through which were once considered 'Fringe' as now they have become part of the mainstream which means that content strategies centered on Snapchat and Instagram will only increase in 2016.
4. The thing with aggregated content
Real-time content aggregation is on the rise, if what Twitter did with Curator, is any indication. Serving real-time updates of events as they happen, in one single platform won't be new as news channels will face huge competition.
5. Balancing SEO, SMM, UX and Analytics
A proper mix of SEO, SMM, UX and Analytics can help you reap wich rewards when you value their importance equally and treat them as one instead of individual components.
6. Paid Social
The year 2015 saw growth on prompted posts in Facebook- 80%, Twitter- 75% and LinkedIn- 65%. Organic reach continues to dwindle as Social Networks aggressively push for advertising on their platforms. If you haven't, it's time to catch up on the Paid Social approach as it is only going to go bigger.
7. Influencer marketing
Brands are able to generate higher sales by leveraging the reach of influencers. According to a study, such campaigns had 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year, up from $6.85 in 2014.
Tapping into influencer's reach has proved to be very cost effective and will be part of every content marketing strategy in 2016.
8. Beautify and Personalize Content
Global Internet speed grew by 17% in a single year, which means only one thing. You can worry less about slow connections and create cool graphic-oriented content in 2016.
9. Mobile marketing will rise even higher
This is the start 'Trend' every year and 2016 will be no different, as it is only going to get bigger with more mobile access to new audiences.
10. Content in the virtual reality era might actually be a reality
Facebook introduced 360 Video and same is supported by YouTube. This opens a whole new realm of content to be tapped in. In short, top marketers will move beyond just beautification and improvement in content, virtual reality will give a whole new standard for the big brands out there.
11. Knowledge graph will change content creation
With the introduction of Knowledge Graph, brands have already started to focus their energy in trying to rank for long-tail keywords for queries. Similar concepts are going to be the highlight in 2016.
12. Interactive content will bring engagement
As attention span of users decrease, Visual medium is the way to create better engagement through content. Interactive content like GIFs have been dominating newsfeeds and Timelines of late and this is definitely going to sky-rocket in 2016.
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