How Call To Action Boosts Conversion

If you are looking for new ways to improve the conversion rate for your business, you are in the right place. Call To Action tips are the solution you need. Though we are sure that people related to SEO understand how an effective call to action can help them turn strangers on your site into paying customers and boost conversions for your business.

1. Color

Color is what makes your visitors find your call to action button at your landing pages. Don't simply choose any color for your call to action. Call to action buttons should stand out through contrasting colors. Also, make sure it goes well with your overall branding and also appeals to the emotion of your audiences.

2. Position

Spot of your call to action at your site is also very important. Do well to ensure that your call to action isn't buried under the folds. Avoid placing your call to action buttons in the side bar. Your call to action must fit well within your website page design.

3. Creativity

Using call to action buttons at your site is nothing less than an art. So, be creative with your call to action buttons. But it is also important to test frequently to see how well your visitors are taking your creative call to action endeavors.

4. Shape

Experiment with the shape of your call to action to analyze which shape works best for your site. However, experts believe that bigger call to action buttons lead to increase in conversion rates by 10 to 25%. Remember, the bigger your CTA button will be, the more likely are people to click on it.

5. Copy

Do well to customize your call to action copy. Don't fall for the generic terms such as 'Buy Now', 'Click Here', or 'Free Trial'. Test custom copy to find out what call to action copy works best for your site instead of using generic, over-used call to action copies.

Here's the way we would separate that for various types of landing pages:

Over the-fold if on an email-gated content lead-gen page (like a digital book or online class)
Over the fold if on a squeeze page
Over the fold if on a pre-dispatch landing page
Over the fold if on a reach us or subscriber page
Beneath the fold if on an online course information exchange page
Beneath the fold if on a consultation page
Both above and underneath if on a product page (covering individuals who know they need to change over coming into it and in addition individuals searching for information)