5 Keyword Search Trends That May Influence Your Profit in Internet Marketing
The search and content marketing world has undergone some major changes during 2016. The stage has been set for a shift away from producing content for its own sake. Instead, there is a trend and social data to guide content creation. This development will be a critical part of boosting engagement for brands and helping their content attract desired audience.
Here are 5 SEO trends brands should pay close attention to as they move out into the new year.
1. Mobile apps will need to be optimized
Mobile apps are likely to become an increasingly important factor for search and brand exposure in 2016. The year 2015 already saw mobile searched overtake desktop searches and use of mobile apps has been growing. These apps are going to become essential for the mobile user experience.
2. Structured data will become even more significant
These developments indicate that artificial intelligence is likely to become an even more significant factor in 2016 and beyond. As Google and the other search engines are able to better incorporate machine learning into their algorithms, they can potentially develop an intelligent algorithm that can learn what customers are looking for and maximize their user experience by showing the best possible sites.
3. Site layout will become more significant
In 2016, engagement will take center stage. On the competitive content battleground, brands have to focus on increasing engagement to keep visitors interested and coming back to the site to progress towards conversion. Keep in mind that site layout and optimization also applies to mobile. To do this properly for smart devices, you need to make sure you understand what your customers do on the site.
4. Links will still be in the spotlight
Brands should be making sure that they are in a position to take advantage of Penguin update which is anticipated to hit within the next weeks and not get hit with penalties that will get the New Year started off on a bad foot. This means taking a careful look at the current link profile. Look for anomalies like sudden spikes in the number of backlinks for your page.
5. Search will be less about just website rank and more about overall content and online
The year 2016 is likely to see maturation in online marketing as success becomes less defined by a website's ranking and more about the overall online presence of the brand. The website will need to be well integrated with the rest of the online platforms, expecially social media.
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