6 Social Media Trends To Follow In 2016
Social media has become a powerful medium for people working on SEO and so many tutorials have made it important for them to chalk out their strategy according to the latest social media trends. 2016 is the year where social media trends are going to change which makes it important to make plan their social media strategy accordingly.
Here we are giving you a list of top trends in it and how you can effectively adjust your strategy according to the same.
1. Real-time Engagement
Social media thrives on real-time engagement but each year the window for response becomes smaller. When customers reach out to brands on social media, there are some trends that don't seem to be going away. While 705 of users expect a response from brands, 53% of them want it in less than an hour. However, 72% want a response only if there is a complaint.
2. Live Streaming Video
Live streaming video is considered to be the next big thing in social media marketing thanks to apps like Periscope and Meerkat, which took the Internet by storm in 2015. Both the apps are available on IOS and Android. While there are 2 million users who are active daily on Persicope, Meerkat has 2 million registered users.
3. Social Commerce
The more engaged your customer are the better your sales, Over the last couple of years we have seen social media play a crucial role in this area. Where Facebook introduced 360 ads for immersive experiences, YouTube added 360 ads for more impactful visuals. Instagram also rolled out its action-oriendted ad format whereas Pinterest announced the limited rollout of its buyable pins.
4. SEO
Content is still the king. The mediums might be changing, in 2015 we saw a massive shift from text to media, but the competition for visibility has never been stronger. It has been recorded that 33% of traffic from Google's organic search results go to the first item listed while 88% of consumers are influenced by reviews and online comments. Youtube, Twitter and Facebook posts can now be optimized for search.
5. Mobile First
If you are not thinking mobile first then you are already behind. Mobile devices have become primary (not secondary) screen for most social media users. It has been seen that 80% of internet users own a smartphone while 2 billion users are expected to own a smartphone by 2016.
6. Data-Driven Decisions
Data is already a big part of how you measure social media success, but it will play an even bigger role in your 2016 strategy. This data can help you personalize your message and focus on building stronger loyalty and long-term engagement, rather than short-term acquisitions and individual sales.
There are a lot of SEO tutorials who will teach the different aspects of it.
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