Professional SEO Tips To Improve Business Marketing Strategy
With this new year 2016, make all the changes in your business promotion plans so that you don't fall behind your competitors. In this year 2016, get ahead of the trends before they get ahead of you. We will tell you how to improve your business marketing strategy for better results.
1. Know your technology
So many new products released never live up to the hype, but this year is set to be a game-changer which you don't want to miss. The following upcoming products will greatly impact your marketing efforts, so plan accordingly. Oculus Rift: As virtual reality becomes scaled and highly adopted, it will seamlessly integrate digital imagery with the real world, significantly impacting how you can engage customers. Hololens: Another dive into an alternative reality, Hololens brings the ability for an untethered experience. Focusing more on augmented reality, you can alter the existing world around you. Wearable tech: As the value of data exchanged between devices rises, more brands are rolling out products to tap its potential, enabling you to target people based on their daily habits. New, improved search engines: Already a hub of information, we can expect to see integrated search engines in our social networks, helping consumers reach more, find more and do more in less time. Periscope: Periscope brings a way to live stream video at any time, just using our smartphone cameras. The apps notifies followers, allowing for simple sharing. Snapchat: Set to become a standard in marketing platforms, your Snapchat consumers will digest content in real time.
2. Spend Wisely
Content marketing is 62% cheaper per lead than traditional outbound marketing. Stay on budget by focusing on the marketing channels that deliver the highest results. Interactive stories: 67% of North American senior marketers say visual assets are essential to communicating their brand stories, ranking photography and video as critical to their success. Episodic content: Snippets of content that progress along a potline with a beginning, middle and end. 80% of decision makers prefer to learn company information from a series of article, rather than from advertising. Influencers: Industry spokespeople who lead social conversations that drive global change and peer-to-peer business. 84% of worldwide marketing and communictaions professionals plan to launch influencer-based programs this year.
3. Thinking beyond consumerism
Today's customers are sick of traditional advertising. Show them you are honest, supportive and ready to help them change the world for the better. Be transparent: 58% of consumers better trust companies that produce video content. Reward for good behavior: 37% of millennials are strongly motivated by wearable devices that reward them with loyalty points. Display greater meaning: 60% of millennials say they chose to work for their current employers for a sense of purpose. Stay on the top of marketing trends from the get go and 2016 can be your banner year.
