10 Useful Ideas To Increase Ecommerce Conversion Rate
If your ecommerce shop is losing its conversion or there is no conversion at all, then, you are in the right place. Apple has shown us thatif you design something well, user engagement, and ultimately profitability or conversion will soon follow.
Lets look at the conversion ideas that will help you increase the conversion for your ecommerce site.
1. Updated Design
It has been seen that updated design increases conversion by 33%.
2. Product videos
It is seen that product video viewers are 174% more likely to convert than non-viewers.
3. Product detailed description
Detailed description includes questions about product quality, service quality, product description, website security, pricing and so on. Reducing visitor anxieties increase conversion rate by 108%.
4. Social sharing buttons
Reserve social sharing buttons for the confirmation page following the sale. That is an ideal time to encourage viral sharing. Consider using smaller buttons, as these may prove less distracting and still serve the needs of those who wish to share. Refrain from using buttons with counters unless you are sure that you can get a reasonable number of shares.
5. Protected purchase
Protecting purchases with bonds improves conversions by 10.4%. Adding a guarantee improves ecommerce sales by 41%. Security seal increases conversions by 7.6%.
6. Add high quality images
A website claims that products with the special spin feature have conversion rates at least 10% and sometimes as much as 30% to 40% higher than products without it.
7. Start upselling or cross-selling
Recommend a high price product(s) or an additional product to help customer choose the best product package amaongst all other options.
8. Start down-selling
When you realize the customer is leaving the site or none of the product compels him to purchase, show a One-Time-Offer or a related product of low cost.
9. Use Scarcity
A study was conducted in 1975 where researchers wanted to know how people would value cookies in two similar glass jars. One jar had 10 cookies while the other contained just 2. Although the cookies and jars were identical, the participants valued the ones in the near-empty jar more highly. And that's the scarcity principle at play.
10. Real time support system
A customer always seeks an advice and have lots of queries before purchasing any product. Providing a personal assistance gives a unique shopping experience and helps in gaining trust. Intuit increases conversion rates 211% by implementing proactive chat.
