5 Online Reputation Management Guidelines For Your Brand
Every business ought to pay more attention to it since the best way to connect with your main audience in this digital age is by building a trusty brand presence online.
The four common mistakes that people make in ORM
1. Flaunting a vague, ineffective USP
Your USP is the dividing line between success and failure. Clearly communicating the benefits will help customers know that you have a winning product.
2. Giving users a horrifying website experience
Almost 5 out of 10 people will immediately cite a website's design as the main factor in deciding whether or not to trust a business.
3. Falling prey to procrastination
If you respond after days, or even worse, don't respond at all, the customer immediately blacklists you as an irresponsible unconcerned brand.
4. Creating fake reviews
It's like fooling your audience and if overdone, people see through it. If your product or service hasn't received reviews yet, please don't write them yourself or pay someone to write one.
The 5 Principles That Drive Successful ORM
1. Be a Social Listener
Constantly tracking your brand mentions will help in taking action for anything good or bad. This provides scope for connecting with your fans, problem solving and getting potential clients.
Tip: Use tools like Google Alerts to automate this process and increases effectiveness.
2. Don't fight with the haters
Just as there are fans, there'll be haters too. Constantly engaging with them is only going to affect your brand.
Tip: Be smart. Don't take offense to hurtful comments or the impact can be far worse than you imagine.
3. Keep a watch on your employees
You need to be careful with the people you have employed or you are about to hire. It's very important to do a background check of their social media profiles.
Tip: Mention.com can be really helpful to monitor your employees on social media. You can set up some alerts, so when someone mentions one of your employees, you receive a notification.
4. Understand your audience
If you know how your audience sees the world, you will be able to speak their language, create content that meets their needs and not say things they wouldn't like to hear.
Tip: Search and create a list of popular forums in your industry, by using this string “Your keyword” +forums.
5. Be transparent
Master the fine art of being totally honest with yourself, your peers, your employees and everyone else. It plays a key role in how you market your company, so don't take it for granted.
Tip: If you are bootstrapping a company of 4 employees, don't show yourself or sound like a large corporation with hundreds of employees.
