SEO Edition Of Do This And Not That
The world of search engine optimization is wild and fast, which can make it tough to keep track of what to do and what not to do. How do you correctly optimize your website? How do you get your site to appear in Google and Bing search results? How do you tell who's visiting your site?
We answer all these questions and more in this SEO edition.
Do:
1. The basics of SEO including getting listed in local listings and creating valuable content.
2. Optimize your site for visitors and mobile users! According to Google, one key element of creating a successful site is to concentrate on delivering the best possible experience for your visitors.
3. Write naturally and in a relatable tone on your blog/website. Easy-to-read content is great to share and sharing is caring.
4. Create valuable, shareable content. Great content will help you get better backlinks! Google advises, the best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the internet community.
5. Set up Google Webmaster Tools to keep track of all vital info for your site. Google Webmasters advises, you want to be found on the web. We want to help.
6. Get links from high quality, relevant sites that link back to your site. Amazing content gets amazing links. According to a report, 92% of marketers believe that content creation is either 'very' or 'somewhat' effective for SEO.
Don't:
1. Don't assume SEO is a waste of time. 33% of traffic from Google's organic search results go to the first site listed.
2. Stuff every sentence with keywords. Nobody wants to read keyword, key word, keywords, key-word jammed sentences.
3. Optimize your site just for search engines. Your site should be optimized first for visitors and second for search engines.
4. Buy links now or ever. You could face the swift painful hand of Google in the form of penalty.
5. Use links from unrelated, low quality or spammy sites. Google, once again, will find out and can hit you with a Google penalty.
6. Set it and forget it! Updating your Google Webmaster Tools on a regular basis is a great way to get all your vital info, stats, errors and messages from Google.
