Reasons To Choose The Digital Marketing Career Path
You wake up in the morning and take a look at your phone. There are a few new messages sitting tight for you. You're trying to choose where you're running for dinner with your companions. You start up an application, and pick among many distinctive eateries. Somebody you're taking after on Twitter retweets a breaking news story. You're browsing Facebook and see another post from us.This is nothing but digital marketing.
Let us guide you through its career path.
Why Digital Marketing?
1. Results can be monitored and tracked.
2. It is a lot more affordable than the traditional marketing methods.
3. Digital media is overtaking all forms of information consumption.
Lets see which career path digital marketing provides.
1. Email Marketing
Basic Skills
Understanding of metrics such as open, click-through and bounce rates.
A/B Testing
Segmentation, niche targeting
Salary
The average salary of an Email Marketing Manager is $58,767 per year.
2. SEO
Basic Skills
Intuitive understanding of all aspects of SEO, including know how to drive organic traffic.
Identification and evaluation of high-quality content.
Competitor analysis
Salary
SEO specialists can earn anywhere up to $60,428 per year.
3. Copy and Content Writing
Basic Skills
English language skills: vocabulary, sound grammatical knowledge.
An eye for detail and research ability
Creativity
Good understanding of user's needs, motivations and requirements.
Salary
A copywriter can earn up to $80,000 per year.
4. Social Media Marketing
Basic Skills
Creativity
Writing and analytical skills
A solid understanding of SEO and content writing.
A customer service mindset and relationship-building skills.
Salary
Social media marketers can earn up to $76,279 per year.
5. Advertising
Basic Skills
Ability to easily relate to people
Communication skills
Creativity
Salary
The average annual salary of an advertiser is $76,279 per year.
6. Search Engine Marketing
Basic Skills
Performance marketing, conversion and online customer acquisition
Website analytics tools
Bid management tools
A/B and multivariate experiments
HTML, CSS and JavaScript
Salary
The average salary of a Search Engine Marketing specialist reaches upto $65,579 per year.
7. Mobile Marketing
Basic Skills
Good knowledge about mobile marketing
Creative
Communication skills
Salary
The annual average salary of a mobile marketer is $61,000 per year.
When you're considering career options, 'future-verification' is a term you go over regularly. Of course, an occupation may pay well, however imagine a scenario where the industry gets to be irrelevant in a couple of years. As a digital advertiser, you don't have to stress over this. With mobile traffic overwhelming desktop traffic in a few countries and a massive increase in e-business, picking a career in Digital Marketing is a smart move.
