10 Effective Ways To Nurture Your Leads Into Customers
- Mar 3, 2016
- 2 min read
For any business, it is important to get whatever number new leads as would be prudent. Be that as it may, is not the last stage in business advancement. What is the most vital, even key, it is to make these leads get to be clients inevitably and thus make the business beneficial.
1. Use 'Reply to this Email' as a CTA
Start a conversation with your leads by making your email CTA 'Reply'. Opening up a dialogue can be one of the fastest ways to expedite the lead nuturing process.
2. Create pre-written emails for leads to send to their Boss
Once you have sold them on your product or service, give them the ammunition they need to sell it to the rest of their team.
3. Use Pro-active live chats
Ask users questions using Live chat which change based on what page of your website they are on. Proactive chats have been known to increase ROI by up to 105%.
4. 'Forgot to send your link!' Email
An 'I forgot to send you the link email' is an automated email designed to replicate a human error made by a customer service representative. This two-part strategy is used to disguise the fact that you are automating emails, and can significantly impact conversion rates on the second email.
5. Send an 'Oops' email when users bounce on the billing/checkout page
Trigger an automated 'oops' email when user visits your billing or checkout page but doesn't end up converting. Use these types of emails to draw leads back to your checkout page and get feedback regarding your products and checkout process.
6. Use Post Sign up pages to get a second Conversion
Once a user converts on one of your forms, optimize your post-signup pages to get a second conversion by providing another CTA.
7. Use Liquid to link to a course based on product interest
Use liquid code to link to courses based on what your leads have most recently engaged with. Used this way, liquid can increase the relevance of your emails and make your content much more valuable to your leads.
8. Use CTA Buttons in Emails
Replace plain text links with a prominent CTA button on the bottom of your email in order to increase click through rates. CTA buttons inside of emails have been known to convert up to 127% better than plain.
9. Create an App walkthrough
Break down the different components of your app or platform into step-by-step chunks using a walkthrough in order to ease the learning curve and increase signup rates. Walkthroughs have been known to increase free trial sign up rates by 46%.
10. Send Webinar Reminder Emails
Reminder emails help you stay on top of a user's mind once they have signed up for a webinar and will give them the link they need to attend. It's been shown that 40 out of every 100 users will not attend webinars they sign up for, so reminding users is crucial to filling up empty seats.
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