Top 23 Eye-Opening Visual Marketing Statistics You Should Use
Earlier marketers advised to use visual content while working on site marketing. But now, it is important to use such, as more and more potential customers get attracted at the first place to the images not with the written content.
General Visual Content
1. When people hear information, they'll most likely remember only 10% of that information 3 days later. If relevant images are paired with that information, people retain 65% of that information 3 days later.
2. Visuals with color increase people's willingness to read a piece of content by 80%.
3. 65% of senior marketing executives believe that visual assets like photos, video, illustrations and infographics are core to how their brand story is communicated.
4. Content with relevant images get 94% more views that content without relevant images.
5. 73% of content creators plan to prioritize creating more engaging content in 2016 and 55% plan to prioritize creating visual content.
Video
6. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
7. Shoppers who view video are1.81x more likely to purchase that non-viewers.
8. Using the word 'video' in an Email subject line boosts:
a) open rates by 19%
b) click through rates by 65%
and reduces unsubscribes by 26%
9. In 2015, mobile video plays exceeded 44%, up 844% since 2012.
10. Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion per day.
11. In July 2015, Periscope users were watching 40 years' worth of videos every day.
Infographics
12. Eye-tracking studies show internet readers pay close attention to images visualizing information. When the images are relevant, readers spend more time looking at the images than reading text on the page.
13. Infographics are liked and shared on social media 3x more than other types of content.
14. People following directions with text and illustrations do 323% better than those following directions without illustrations.
15. 60% of marketers predict that the use of infographics will increase in 2016 compare to 2015.
Social Media
16. Facebook posts with images see 2.3x more engagement than those without images.
17. Visual content is more than 40x more likely to get shared on social media than other types of content.
18. Buffer reported that their tweets with images received 150% more retweets that those without images.
19. The Instagram community has grown to more than 400 million as of September 2015.
20. On Instagram, photos showing faces get 38% more likes than photos not showing faces.
21. Snapchat has 100 million daily users, 65% of them using the app to upload videos.
22. Pins on Pinterest have the potential to go viral, over 80% of pins are re-pins compared to 1.4% of tweets retweeted.
23. 88% of consumers have purchased a product they pinned and 49% have purchased 5 or more products they have pinned.
