Step-By-Step Guide On How Inbound Marketing Happens
Many digital marketing courses in Pune teach students about the benefits of inbound marketing. It has been seen that inbound marketing is 61% cheaper per lead than the traditional outbound marketing. Statistics also show that this marketing generates more leads than traditional marketing strategies!
It has also been reported that 58% of industry leading companies have converted to a complete inbound marketing strategy. Now that we know this, let's see how you should start with this marketing.
1. Build your website
Your marketing strategy begins and revolves around a phenomenal website! A webpage designed to attract and drive traffic towards CTA's (calls to action) will generate leads and start customers down the sales funnel. The DNA of your site design should be infused with landing pages, email collection and other interactions.
2. Create Strategic Content
Strategic content will not only attract viewers to your site, but also engage viewers which doubles retention rates. High quality videos and photos give potential customers an instant personal connection, while blogs, infographics and webinars keep them coming back for more!
3. Optimize Search Engine
Modern consumers use search engines like google to find the companies who sell the products and services they are interested in. Statistics show that companies with a website ranked in the top 3 for keywords being searched are 12 times more likely to be visited by those potential customers!
4. Promote
Word of mouth has always been the most effective marketing. With the rise of social media, it's like 'word of mouth' on steroids! Companies who maintain a personal and approachable social media presence are connecting with future customers and reaching more people, for free!!
Social media does the work. 53% of B2C companies with a business twitter page have acquired customers through it!
85% of fans of brands on Facebook recommend brands to others!
61% of B2B companies with a LinkedIn business page have acquired customers through it!
5. Convert
Using automated email to nurture leads into customers is what conversion is all about! Sending automated messages designed to help potential customers to the next step in the sales process will drive the traffic from your website to actually buy your product or service!
How this works:
A new email is added to your contacts from your website, social media or other source.
The lead opens the email because they are already familiar with your company.
They click a link to buy products or services.
They click a link to follow you on social media sites.
The lead is thus converted to a customer!
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