The Beginner's Guide To Mobile SEO
CRB Tech is one of the leading training institute which provides the best digital marketing courses in Pune. In this article we provide a comprehensive guide to understanding and implementing SEO for mobile devices.
Mobile SEO defined:
Mobile search engine optimization (SEO) ensures that your website appears in mobile search engine results and that users who access your website through a mobile device have an optimized experience.
Why Mobile SEO?
It's pretty clear that every year mobile devices become more and more critical to people's lives but many websites still aren't optimized for mobile and businesses are wasting marketing efforts and losing sales by not focusing on their mobile users.
Mobile media has surpassed desktops. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).
People are attached to their phones. 75% of people admit to taking their phone into the bathroom as well.
Mobile users shop for products and services. 48% of users start on search engines for mobile research making search the most common starting point over branded websites or apps.
How is Mobile SEO different?
1. Mobile users behave differently
Mobile users have even shorter attention spans. A drop from first to fourth position in a search engine result on a mobile phone can mean a click through rate (CTR) drop-off of up to 90 percent.
2. Mobile search results are more localized
In a recent Google study four out of five people surveyed used search engines to conduct local searched.
3. Mobile searched have different ranking factors
Search engine ranking algorithms differ from desktop search algorithms and Google's recent update focused on mobile exclusively. Location is a key ranking factor for mobile search.
Best Practices for Optimizing for Mobile
Design for maximum usability
The saying 'above the fold' no longer matters as mobile users are used to scrolling endlessly.
Design buttons carefully for fingers- when in doubt go bigger.
Optimize images and videos
Ensure videos play seamlessly and that no image elements overlap one another for the best user experience. Don't use flash which iPhones can't render use HTML 5 instead.
Reduce page speed
Page speed is even more vital for mobile than desktop devices due to hardware and connectivity issues. Improve page speed by minifying code reducing image file sizes.
Use clear calls to action
Text calls to action are very difficult to click and can result in poor results. Make your calls to action highly clickable by using buttons color differentiation custom graphics images etc.
Digital marketing courses in Pune teach a lot of different things. To know more about SEO stay tuned to CRB Tech reviews.
