10 Important Tips Of Using Instagram For Businesses
Digital marketing courses in Pune teach a lot about social media, which proves to be beneficial, as companies are able to expand their brand awareness and increase clientèles everyday through their social campaigns. However, ever since online marketing has risen there is one common truth among all social media platforms; Your social efforts are going to fall flat if you don't have proper strategy for it.
Check out the list of 10 musts of using Instagram for businesses
1. Make sure you have created a business page, not a personal page
Instagram offers two types of pages: personal pages and business pages. To get all the benefits of a corporate accounts, double check that you are choosing the right option.
2. Decide on a strong brand strategy
Are you using your page to increase brand awareness? Sell your product? Gain more fans? Decide what your main goals are before you post to ensure you deliver a consistent message.
3. Theme your photos to have a familiar look
Whether it's through the same filter or of the same subjects, make sure your photos all have a clear and consistent look so fans and followers can easily tell them apart from other posters in their feed.
4. Edit your share settings
Enable your pictures to be shared instantly on other social platforms like Facebook, Twitter and Pinterest upon posting.
5. Embed Instagram photos on your blog
Using Instagram's built-in embed code, you can share photos on your blog to help attract the traffic from your website to your Instagram!
6. Post a sponsored Ad
Sponsored ads allow you to remain in search results for desired keywords longer. They are not publicly available yet, but should be soon for most business accounts.
7. Regram pictures users have tagged you in
Sharing pictures you have been tagged in will encourage others to post about your brand in hopes you'll do the same with their photos. It's a great way to show fan appreciation and an easy way to get others talking about your company.
8. Incentivize followers with exclusive promo codes
Offering exclusive promo codes and discounts to your Instagram followers is an easy way to encourage a follow, not just a like.
9. Show off your employees in their environment
Create a trustworthy image that fans can relate to by showcasing who runs your company and how. Instagram is above all else visual, so use that to your advantage by showcasing your environment and employees!
10. Host a photo contest
Create a custom hashtag and encourage others to Instagram your company logo as an entry to a contest. Your reach will expand as your fans' followers are exposed to your brand at no expense to you or your company's time.
CRB Tech provides digital marketing courses in Pune.
