Hottest Top 8 Trends Of SEO To Follow In 2016
Digital marketing courses in Pune define evolution as a term that can describe what may transpire in the world of SEO in the coming year. 2015 was a big year for SEO. Businesses and digital marketers took more notice on the power of mobile with the rolling out of the much-awaited Mobilegeddon algorithm updates.
So lets see what are the trends and shifts businesses should expect to see in 2016.
1. Dark Traffic coming to light
A great deal of insights and takeaways can be derived from these proceedings that can set the trends for SEO in the coming year. In 2016 digital marketers will attempt to get more precise information from dark traffic. In the meantime, digital marketers can try to get a direct traffic report from Google Analytics then filter out pages like the homepages and important content sections that visitors will most likely bookmark or naturally visit directly.
2. Gain prominence with rich answers
There is a 38% increasing trend in how Google's search results are returning rich answers according to a study. If you have a high quality and unique content, you can use this as an asset that can get your site in Google's Rich Answers list.
3. The double-algorithm approach to SEO
To better provide search users with what they need Google is on the move towards delivering search results that utilize user behavior as a significant ranking factor based on previous SEO experiments performed.
4. Creative keywords and their synonyms
The rollout of the Hummingbird update brought forth a new era of Semantic search giving more importance not only on specific keywords used in the query, but on the context and meaning behind that particular query.
5. Greater competition with SERP elements
Just looking at Google search results and you will see various SERP elements- rich snippets, local packs, carousel results, knowledge graphs and paid ads- that can get the attention of your targeted audiences away from your links.
6. The future with Mobile Optimization
2015 was the year when mobile inched its way above desktop and laptop search and soon both paid and organic traffic will be generated more from tablets and smartphones than from other medium.
7. The power of voice search
2016 will see greater prominence in the use of voice seach and virtual assistants. The advent of Semantic search placed more emphasis on longer phrases and long-tail keywords, which fits right with Voice Search- as these phrases are exactly what users will do.
8. Video and interactive content
Video will be more dominant force for SEO in the coming year with the availability of better streaming and real-time video facilities made available through social media like Periscope, Snapchat, Vine and other similar applications.
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