Effective Tips To Remove Google Penalty Instructions
People who have taken up courses in Digital Marketing, especially in Pune, are often guided about how to beware from getting Google penalties. We present here in this article a step by step guide to fixing any Google Penalty. Penalties issued by Google aren't a new phenomenon, although they are great cause of concern for SEOs. If you are hit with penalty, your website can go from profits to losses almost overnight. It's cruel to even imagine your entire organic search traffic being completely wiped out overnight.
Why Does Google Issue Penalties?
In order to fix Google penalties, it is important to know why Google issues them in the first place.
Over 1.17 billion unique searchers use Google to find what they are looking for.
In order to bring relevancy and deliver appropriate streamlined results to users, Google issued guidelines for webmasters to follow.
If webmasters fail to adhere to these guidelines, whether intentionally or unintentionally, the website gets penalized.
It is said that Google doles out 400,000 manual penalties every month.
What are the indicators of a penalty?
Warnings in Google Search Console
Significant drop in organic traffic and rankings
Page Rank goes to zero
Traffic drop on specific keywords
Significant number of pages get de-indexed
An entire site gets de-indexed
What caused the penalty?
Once you know which penalty is affecting you and at which date it kicked in, it is important to understand your penalty.
The most notable reasons are:
Unnatural Links
Thin/Duplicate Content
Spam
The Panda Algorithm
The Penguin Algorithm
The Pigeon Algorithm
The Payday Algorithm
Black Hat SEO
Fixing The Problems
1. Unnatural Links
The first step is to identify the unnatural links. Links maybe unnatural if:
They are a poorly written article or clearly spun
They are forum profiles
They are from a site that's very generic and doesn't look like a real brand
They are blog comments with anchor text other than a real name
List out all the unnatural links and have them removed.
2. Thin Content
To fix content on your website, you could either
Rewrite them
Delete them
Duplicate content can easily be fixed by simply deleting it or adding a canonical link.
3. Panda Penalty
A Panda Penalty can be triggered by many different things. The most common fixes are:
Getting rid of Thin/duplicate content
Creating unique meta tags and titles for each page
Going through all articles to see if they read awkwardly: if the keyword seems forced, replace it with a synonym
Reduce or eliminate any link cloaking
4. Penguin Penalty
To remove a Penguin penalty, you would need to:
Remove any unnatural links
Remove low-quality links
Attract high-quality backlinks
CRB Tech provides digital marketing courses for students in Pune and suggests that in order to successfully remove the Panda and Penguin penalties, you will have to wait until the algorithms are run again.
